Goat Founders, Arron Shepherd, Harry Hugo and Nick Cooke, met while working brand-side for a social media network in 2012. It was there they discovered the power of what was yet to be known as influencers. Through partnering with and sponsoring social media users and fan pages, they drove huge ROI and acquisition, growing the platform to 2.5 million users in just 3 years. 

Realizing that online creators were essentially a new media channel, and believing this would be the next big thing for brands, they took the leap and founded Goat in 2015.